We were tired, burned out and stretched thin, and we needed something that worked for us. Therapist Genie® began as an in-house build for a working group practice that couldn’t get what it wanted from the platform it was paying for. It’s now its own company, and we’re still customer zero.
At Therapist Genie®, our mission is to be every therapist’s trusted partner—an intuitive, intelligent platform that feels like having a clinical and business co-pilot in your corner. We empower therapists to focus on healing by simplifying their workflow through AI-assisted note-taking, ethical guidance, treatment planning, and practice management. And when the path forward feels unclear, they can always ask Genie—for clarity, for support, for insight.
Our vision
Our vision at Therapist Genie® is to empower every therapist with a ‘Practice in a Bottle’—an intelligent, all-in-one platform that elevates clinical care through seamless AI-assisted notetaking, ethical guidance, treatment planning, and practice management. We envision a future where therapists are supported by intuitive technology that enhances their insight, simplifies their workflow, and upholds the highest standards of care—so they can focus on what matters most: healing.
Why we started
The people who build therapy software are not the people who run therapy practices. We had named problems: client outcomes we couldn’t track, EMDR workflows the software didn’t understand, a supervision program run entirely outside the system, and practice analytics we simply didn’t have.
Underneath sat a bigger one. Therapists don’t have time to learn how to run a business, and the market answers by selling them a stack of separate products to stitch together. Every seam between them is work a clinician does instead of seeing clients.
Every feature exists because a real clinic couldn’t get what it needed out of the tools it was paying for. The practice that started it still runs on it every day. We are customer zero.
Meet the Founders: Patrick & Kelly O’Horo
Therapist Genie® was born from the unique partnership of Patrick and Kelly O’Horo, a husband-and-wife team blending deep clinical expertise with cutting-edge technology.
Their mission is simple: to give therapists the tools they need to thrive, so they can focus on what matters most—healing.
Built by therapists, for therapists. Veteran-owned and female-owned.
Kelly O’Horo, LPC
Co-founder
Kelly O’Horo, LPC, brings over 15 years of experience running a thriving group practice of EMDR therapists. As an EMDR Trainer and Consultant, she’s dedicated her career to advancing trauma-informed care and supporting clinicians in their growth.
Patrick O’Horo
Co-founder
Patrick O’Horo spent more than two decades in the software industry, including at Microsoft, before becoming a licensed counselor and EMDR therapist himself. His journey from tech to therapy gives him a rare perspective on how technology can meaningfully support clinical work.
Board of Advisors
Therapist Genie® is guided by a board of advisors from counseling law and ethics, marketing and media, and cloud security and enterprise technology.
Ann Ordway is a retired attorney, who practiced family law in New Jersey for 25 years. She holds a masters degree in clinical mental health counseling, a PhD in Counselor Education and Supervision, and is an NCC. Ann sat as a member of the ACA Ethics Revision Task Force for the development of the 2026 Code of Ethics and is the author of the upcoming 9th edition of The Counselor and the Law. She is trained as a mediator, parenting coordinator, and advocate for children. Her legal career was dedicated to survivors of domestic violence and the protection of children. As an academic, Dr. Ordway has presented and published widely on ethics, the preparedness of counselors for forensic and court-involved roles, and family court involved families. She is the program director for the Association of Family and Conciliation Courts. Ann resides in Arizona with her husband and the three youngest of her nine children.
Randy Hastings is an integrated marketing and media leader with more than two decades of experience building brands and growing audiences across sports, entertainment, gaming, technology, and consumer businesses. He is currently an SVP with Hearts United, where he leads integrated strategy, planning, buying and insights teams for Oura Ring Global and FOX Sports. Across Hearts United, 360i, UM, Starcom/MediaVest, ADK America, and DDB Entertainment, Randy has helped clients connect cultural insight and creative media ideas to measurable results. Previously brands managed include Sony Electronics, Universal Pictures, Tubi, Hasbro, Little Caesars and various Video Game and CPC clients. Randy is passionate about youth leadership development and volunteers as a Camp Director during the summers. He focuses on high school aged “counselors in training”, promoting core tenants of responsibility, leadership and of course, the camp spirit!
George Clark is a technology and security leader with more than 25 years of experience helping organizations leverage cloud, cybersecurity, identity management, and enterprise collaboration solutions to solve complex business challenges. Throughout his career with Microsoft, he has guided organizations through digital transformation while emphasizing security, privacy, and innovation.
George also holds a Master of Science in Health Innovation from Arizona State University, bringing a unique perspective at the intersection of healthcare and technology. His passion for advancing meaningful solutions is matched by his commitment to building trusted relationships and helping organizations navigate change.
A proud University of Arizona alumnus, George is an avid sports enthusiast and dedicated Wildcats fan. Whether following college athletics or professional sports, he values the teamwork, leadership, and perseverance that great teams exemplify.
George is known for combining deep technical expertise with a practical, people-centered approach, making him a trusted advisor and respected leader throughout his career.
Your trusted co-pilot for ethical, AI-powered practice.
The Genie Way is seven ideas every feature has to earn its place against.
“Your whole practice, in a bottle.”
EmpowermentOne login, one workspace. We remove the seams between products instead of adding another one.
“Powerful enough to trust.”
Intelligent, capable and ethical AIAI grounded in ACA, AAMFT and NASW standards, with a human approving everything that enters a chart.
“Less paperwork, more presence.”
Automation and time backGenie drafts the note from the session, so documentation doesn’t start from a blank page hours later, and the business side of the practice lives in the same system.
“Built for every therapist, every modality.”
Clinical excellenceSOAP, DAP, EMDR and EMDR intensive formats today, with templates for KAP, CBT, ACT, DBT and IFS work. EFT and couples formats are in development.
“What’s said in therapy stays private.”
Data privacyPHI: protected health informationAnything in a record that identifies a client and relates to their care. is scrubbed and client data is never used to train AI models, ours or anyone else’s. If a product is free, the user is the product; we are not that.
“Built by clinicians, for clinicians.”
Therapist communityMake a Wish puts feature requests and voting in subscribers’ hands, and we ship what the community asks for.
“Runs the business, not just the chart.”
Business strategyEveryone saves you time. Genie also helps you grow, with payroll, utilization and retention in the same system as the clinical record.
Make a Wish
The loudest complaint therapists make about their software is that nobody listens. Inside Therapist Genie®, subscribers record what they want and vote on each other’s requests, and we ship against it. Bug reports work the same way, with a screen capture attached.
We’re talking with clinicians who want to help shape Therapist Genie® and share it with their community. If that’s you, tell us about your work and the people you train or supervise.
Tell us how your practice runs today. We’ll walk through each part of it in Therapist Genie® with you and show which add-ons, if any, your practice needs.